MA Fashion styling, Photography
and film collaboration

For this project, we created a conceptual campaign celebrating the relationship between fashion, art and colour, inspired by Agnès b.’s timeless approach to creativity and self-expression.

The campaign was built around the 40th anniversary of the iconic Snap cardigan, a piece that represents the brand’s philosophy of effortless elegance, minimalism and Parisian style. The concept explored how colour can become a powerful form of communication, connecting personal memories, emotions and artistic expression.

Through the “World Through Colour” concept, we developed the first issue of the Agnès b. brandzine, featuring interviews with three emerging artists who shared their perspectives on colour and its influence on their creative processes. The publication combined editorial storytelling, fashion imagery and artistic narratives to create a deeper connection between the audience and the brand.

The campaign was extended through a video series of artist interviews, bringing their voices and creative journeys to a wider audience. Alongside the digital and print experience, the concept included “Agnès b. Talks”, a series of educational events designed to encourage conversations around art and culture.

Visually, the campaign adopted an editorial yet intimate aesthetic, combining digital photography, analogue imagery and Polaroid photography to capture authentic moments of creativity. The mix of contemporary and nostalgic visual languages reflected Agnès b.’s timeless identity while creating a fresh perspective for a younger audience.

Credits
Styling & Graphic Design: Rafaela Roncete
Creative Direction: Sofia Bastos
1st Assistant Director: Elisabetta Valente
Hair & Makeup: Nana Andersen
Digital Photography: Daria Bah
Analog Photography: Sofia Bastos
Polaroid Photography: Nicoletta Fiore & Yiola Papadaki
Production Design: Elisabetta Valente